Start a Solid Game Plan
Start a Solid Game Plan
Unleash Your Firm's Potential with The Playbook
Unleash Your Firm's Potential with The Playbook
Unleash Your Firm's Potential with The Playbook
THE PLAYBOOK
A self-paced digital platform with video lessons, worksheets, and step-by-step guidance, providing a clear roadmap for law firm success.
WHO IT’S FOR
For self-starters who want a structured approach to building a law firm. Ideal for lawyers looking to create a strong foundation—without the guesswork.
Why The Playbook
The Purpose
Todd Burnham
Founder of Undefeated
We’ve been in your shoes—building, scaling, and leading law firms firsthand. The Playbook isn’t theory; it’s a proven system designed by lawyers who have navigated the same challenges you face.
Todd built, scaled, and continues to run a powerhouse law firm, but he learned the hard way. After years of trial and error, he realized most lawyers struggle not because they lack skill, but because they lack a roadmap and the right mindset.
Why The Playbook
The Purpose
Todd Burnham
Founder of Undefeated
We’ve been in your shoes—building, scaling, and leading law firms firsthand. The Playbook isn’t theory; it’s a proven system designed by lawyers who have navigated the same challenges you face.
Todd built, scaled, and continues to run a powerhouse law firm, but he learned the hard way. After years of trial and error, he realized most lawyers struggle not because they lack skill, but because they lack a roadmap and the right mindset.
Why The Playbook
The Purpose
Todd Burnham
Founder of Undefeated
We’ve been in your shoes—building, scaling, and leading law firms firsthand. The Playbook isn’t theory; it’s a proven system designed by lawyers who have navigated the same challenges you face.
Todd built, scaled, and continues to run a powerhouse law firm, but he learned the hard way. After years of trial and error, he realized most lawyers struggle not because they lack skill, but because they lack a roadmap and the right mindset.
Solo Practitioners Building a Strong Foundation
Start your firm with confidence using a proven framework designed to set you up for long-term success.
Small Firm Owners Seeking a Clear Growth Plan
Follow a structured roadmap to scale efficiently, streamline operations, and avoid costly missteps.
Lawyers Looking to Scale with Proven Strategies
Break through growth plateaus with step-by-step guidance that helps you expand sustainably.
Self-Starters Who Prefer a DIY Approach
Get expert-level insights and strategies without the need for one-on-one coaching or trial and error.
Firm Leaders Who Want to Streamline Operations
Optimize your practice with systems that improve efficiency, productivity, and profitability.
Lawyers Tired of Trial and Error
Skip the frustration and follow a clear, actionable system built by lawyers who’ve done it successfully.
Solo Practitioners Building a Strong Foundation
Start your firm with confidence using a proven framework designed to set you up for long-term success.
Small Firm Owners Seeking a Clear Growth Plan
Follow a structured roadmap to scale efficiently, streamline operations, and avoid costly missteps.
Lawyers Looking to Scale with Proven Strategies
Break through growth plateaus with step-by-step guidance that helps you expand sustainably.
Self-Starters Who Prefer a DIY Approach
Get expert-level insights and strategies without the need for one-on-one coaching or trial and error.
Firm Leaders Who Want to Streamline Operations
Optimize your practice with systems that improve efficiency, productivity, and profitability.
Lawyers Tired of Trial and Error
Skip the frustration and follow a clear, actionable system built by lawyers who’ve done it successfully.
Self-Starters Who Prefer a DIY Approach
Get expert-level insights and strategies without the need for one-on-one coaching or trial and error.
Lawyers Looking to Scale with Proven Strategies
Break through growth plateaus with step-by-step guidance that helps you expand sustainably.
Small Firm Owners Seeking a Clear Growth Plan
Follow a structured roadmap to scale efficiently, streamline operations, and avoid costly missteps.
Solo Practitioners Building a Strong Foundation
Start your firm with confidence using a proven framework designed to set you up for long-term success.
Self-Starters Who Prefer a DIY Approach
Get expert-level insights and strategies without the need for one-on-one coaching or trial and error.
Lawyers Looking to Scale with Proven Strategies
Break through growth plateaus with step-by-step guidance that helps you expand sustainably.
Small Firm Owners Seeking a Clear Growth Plan
Follow a structured roadmap to scale efficiently, streamline operations, and avoid costly missteps.
Solo Practitioners Building a Strong Foundation
Start your firm with confidence using a proven framework designed to set you up for long-term success.
Self-Starters Who Prefer a DIY Approach
Get expert-level insights and strategies without the need for one-on-one coaching or trial and error.
Lawyers Looking to Scale with Proven Strategies
Break through growth plateaus with step-by-step guidance that helps you expand sustainably.
Small Firm Owners Seeking a Clear Growth Plan
Follow a structured roadmap to scale efficiently, streamline operations, and avoid costly missteps.
Solo Practitioners Building a Strong Foundation
Start your firm with confidence using a proven framework designed to set you up for long-term success.
Self-Starters Who Prefer a DIY Approach
Get expert-level insights and strategies without the need for one-on-one coaching or trial and error.
Lawyers Looking to Scale with Proven Strategies
Break through growth plateaus with step-by-step guidance that helps you expand sustainably.
Small Firm Owners Seeking a Clear Growth Plan
Follow a structured roadmap to scale efficiently, streamline operations, and avoid costly missteps.
Solo Practitioners Building a Strong Foundation
Start your firm with confidence using a proven framework designed to set you up for long-term success.
Driven to Push You Further
Driven to Push You Further
Driven to Push You Further
The 6 Stages of a Winning Law Firm
The 6 Stages of a Winning Law Firm
The 6 Stages of a Winning Law Firm
Vision
Craft a clear and compelling vision for your law firm that aligns with your deepest aspirations and sets the direction for transformative growth.
Vision
Craft a clear and compelling vision for your law firm that aligns with your deepest aspirations and sets the direction for transformative growth.
Mindset
Cultivate an elite mindset rooted in resilience, discipline, and the unwavering belief necessary to overcome challenges and achieve excellence.
Mindset
Cultivate an elite mindset rooted in resilience, discipline, and the unwavering belief necessary to overcome challenges and achieve excellence.
Skillset
Develop and hone the essential skills—both legal and managerial—that empower you to perform at the highest level and lead effectively.
Skillset
Develop and hone the essential skills—both legal and managerial—that empower you to perform at the highest level and lead effectively.
Credibility
Build and enhance your firm’s credibility through marketing excellence, ethical practices, and delivering exceptional value to clients.
Credibility
Build and enhance your firm’s credibility through marketing excellence, ethical practices, and delivering exceptional value to clients.
Trust
Establish deep trust with clients, team members, and stakeholders by demonstrating integrity, reliability, and a commitment to their success.
Trust
Establish deep trust with clients, team members, and stakeholders by demonstrating integrity, reliability, and a commitment to their success.
Authority
Position yourself and your firm as authoritative leaders in your field, influencing the industry and setting new standards of excellence.
Authority
Position yourself and your firm as authoritative leaders in your field, influencing the industry and setting new standards of excellence.
Driven to Push You Further
Driven to Push You Further
Driven to Push You Further
What's Inside The Playbook
What's Inside The Playbook
What's Inside The Playbook
1. The Undefeated Playbook
This six-stage, 20-step guide is the foundation of your transformation, designed to build resilience, optimize operations, and elevate your mindset for peak performance.
2. Roadmap
The athlete's mindset emphasizes discipline, resilience, and peak performance, which are crucial in the high-pressure legal environment. By adopting this mindset, you'll enhance your mental toughness, improve your decision-making under stress, and elevate your overall performance in and out of the courtroom.
3. Playsheets
Tailored worksheets to reinforce each stage’s insights, helping you apply strategies and monitor your progress.
4. Six Video Series for Each Stage
Six in-depth videos covering each stage of the Playbook, providing further guidance, examples, and clarity for each step of your journey.
5. Six-Month Access to Weekly Webinar
Participate in live webinars with interactive Q&A sessions to explore real-world applications of the Playbook and receive support directly.
6. 30-Minute Consult with Todd Burnham
Gain personalized insights from Todd Burnham to address your unique goals and challenges as you move through the Playbook.
7. Level 2 Group Coaching Access
Exclusive access to our coaching team and advanced group sessions tailored to your progress, offering additional support and resources.
8. Exclusive Member Community Access
Join a network of like-minded professionals for discussions, shared insights, and ongoing resources designed to sustain your growth.
1. The Undefeated Playbook
This six-stage, 20-step guide is the foundation of your transformation, designed to build resilience, optimize operations, and elevate your mindset for peak performance.
2. Roadmap
The athlete's mindset emphasizes discipline, resilience, and peak performance, which are crucial in the high-pressure legal environment. By adopting this mindset, you'll enhance your mental toughness, improve your decision-making under stress, and elevate your overall performance in and out of the courtroom.
3. Playsheets
Tailored worksheets to reinforce each stage’s insights, helping you apply strategies and monitor your progress.
4. Six Video Series for Each Stage
Six in-depth videos covering each stage of the Playbook, providing further guidance, examples, and clarity for each step of your journey.
5. Six-Month Access to Weekly Webinar
Participate in live webinars with interactive Q&A sessions to explore real-world applications of the Playbook and receive support directly.
6. 30-Minute Consult with Todd Burnham
Gain personalized insights from Todd Burnham to address your unique goals and challenges as you move through the Playbook.
7. Level 2 Group Coaching Access
Exclusive access to our coaching team and advanced group sessions tailored to your progress, offering additional support and resources.
8. Exclusive Member Community Access
Join a network of like-minded professionals for discussions, shared insights, and ongoing resources designed to sustain your growth.
1. The Undefeated Playbook
This six-stage, 20-step guide is the foundation of your transformation, designed to build resilience, optimize operations, and elevate your mindset for peak performance.
2. Roadmap
The athlete's mindset emphasizes discipline, resilience, and peak performance, which are crucial in the high-pressure legal environment. By adopting this mindset, you'll enhance your mental toughness, improve your decision-making under stress, and elevate your overall performance in and out of the courtroom.
3. Playsheets
Tailored worksheets to reinforce each stage’s insights, helping you apply strategies and monitor your progress.
4. Six Video Series for Each Stage
Six in-depth videos covering each stage of the Playbook, providing further guidance, examples, and clarity for each step of your journey.
5. Six-Month Access to Weekly Webinar
Participate in live webinars with interactive Q&A sessions to explore real-world applications of the Playbook and receive support directly.
6. 30-Minute Consult with Todd Burnham
Gain personalized insights from Todd Burnham to address your unique goals and challenges as you move through the Playbook.
7. Level 2 Group Coaching Access
Exclusive access to our coaching team and advanced group sessions tailored to your progress, offering additional support and resources.
8. Exclusive Member Community Access
Join a network of like-minded professionals for discussions, shared insights, and ongoing resources designed to sustain your growth.
Problems We Solve
Problems We Solve
We’ve heard it all. Here’s everything you need to know before working with us.
Problems We Solve
We’ve heard it all. Here’s everything you need to know before working with us.
Feeling Stuck and Uncertain on How to Grow
Many lawyers want to scale but don’t know the next step—leading to hesitation, frustration, and wasted time on trial and error. Our step-by-step roadmap provides clarity, helping you move forward with confidence and a proven strategy that works.
Working Too Much and Making Too Little
You’re billing endless hours, but your revenue doesn’t reflect your effort. The problem? Lack of scalable systems. We help you structure your firm so it runs efficiently, maximizes profitability, and frees you from doing everything yourself.
Struggling with Inconsistent Revenue
One month is great, the next is unpredictable. Without a reliable marketing and client acquisition system, growth remains unstable. We help firms implement proven branding, marketing, and sales strategies that create a steady, predictable revenue stream.
Attracting the Wrong Clients
Too many firms waste time on clients who don’t fit their ideal case profile—leading to frustration, low-value work, and burnout. We help you position your firm, refine your messaging, and build a brand that attracts high-value, high-fit clients.
No Time to Work On the Business
You're buried in casework, managing a team, and handling client demands—leaving no time to build the firm itself. Our coaching helps shift your focus from reactive to proactive, so you can create a business that grows beyond just your billable hours.
Leadership and Team Challenges
Hiring, training, and leading a team is a constant struggle, and many lawyers feel like they’re carrying the entire firm on their back. We help you build a strong team culture, delegate effectively, and create a firm where everyone is aligned and accountable.
Lack of a Defined Brand and Market Position
If your firm doesn’t stand out, you’re forced to compete on price and hustle for every client. We help you build an authentic brand, establish authority, and position yourself as the go-to firm in your market.
Operational Inefficiencies and Wasted Time
Too much of your time is spent on manual tasks, outdated systems, and inefficient processes. We help you streamline operations, integrate better technology, and create workflows that eliminate waste and increase profitability.
Struggling to Sell and Convert Leads into Clients
Great lawyers don’t always make great salespeople. If your consultations aren’t turning into clients, you’re leaving money on the table. We teach you how to build trust, communicate your value, and close more high-quality clients with confidence.
Burnout and Lack of Work-Life Balance
You built your firm for freedom, but now it feels like a prison. Without a sustainable model, you risk exhaustion and losing your passion for the work. Our coaching helps you regain control, set boundaries, and create a firm that supports your life—not the other way around.
Feeling Stuck and Uncertain on How to Grow
Many lawyers want to scale but don’t know the next step—leading to hesitation, frustration, and wasted time on trial and error. Our step-by-step roadmap provides clarity, helping you move forward with confidence and a proven strategy that works.
Working Too Much and Making Too Little
You’re billing endless hours, but your revenue doesn’t reflect your effort. The problem? Lack of scalable systems. We help you structure your firm so it runs efficiently, maximizes profitability, and frees you from doing everything yourself.
Struggling with Inconsistent Revenue
One month is great, the next is unpredictable. Without a reliable marketing and client acquisition system, growth remains unstable. We help firms implement proven branding, marketing, and sales strategies that create a steady, predictable revenue stream.
Attracting the Wrong Clients
Too many firms waste time on clients who don’t fit their ideal case profile—leading to frustration, low-value work, and burnout. We help you position your firm, refine your messaging, and build a brand that attracts high-value, high-fit clients.
No Time to Work On the Business
You're buried in casework, managing a team, and handling client demands—leaving no time to build the firm itself. Our coaching helps shift your focus from reactive to proactive, so you can create a business that grows beyond just your billable hours.
Leadership and Team Challenges
Hiring, training, and leading a team is a constant struggle, and many lawyers feel like they’re carrying the entire firm on their back. We help you build a strong team culture, delegate effectively, and create a firm where everyone is aligned and accountable.
Lack of a Defined Brand and Market Position
If your firm doesn’t stand out, you’re forced to compete on price and hustle for every client. We help you build an authentic brand, establish authority, and position yourself as the go-to firm in your market.
Operational Inefficiencies and Wasted Time
Too much of your time is spent on manual tasks, outdated systems, and inefficient processes. We help you streamline operations, integrate better technology, and create workflows that eliminate waste and increase profitability.
Struggling to Sell and Convert Leads into Clients
Great lawyers don’t always make great salespeople. If your consultations aren’t turning into clients, you’re leaving money on the table. We teach you how to build trust, communicate your value, and close more high-quality clients with confidence.
Burnout and Lack of Work-Life Balance
You built your firm for freedom, but now it feels like a prison. Without a sustainable model, you risk exhaustion and losing your passion for the work. Our coaching helps you regain control, set boundaries, and create a firm that supports your life—not the other way around.
Feeling Stuck and Uncertain on How to Grow
Many lawyers want to scale but don’t know the next step—leading to hesitation, frustration, and wasted time on trial and error. Our step-by-step roadmap provides clarity, helping you move forward with confidence and a proven strategy that works.
Working Too Much and Making Too Little
You’re billing endless hours, but your revenue doesn’t reflect your effort. The problem? Lack of scalable systems. We help you structure your firm so it runs efficiently, maximizes profitability, and frees you from doing everything yourself.
Struggling with Inconsistent Revenue
One month is great, the next is unpredictable. Without a reliable marketing and client acquisition system, growth remains unstable. We help firms implement proven branding, marketing, and sales strategies that create a steady, predictable revenue stream.
Attracting the Wrong Clients
Too many firms waste time on clients who don’t fit their ideal case profile—leading to frustration, low-value work, and burnout. We help you position your firm, refine your messaging, and build a brand that attracts high-value, high-fit clients.
No Time to Work On the Business
You're buried in casework, managing a team, and handling client demands—leaving no time to build the firm itself. Our coaching helps shift your focus from reactive to proactive, so you can create a business that grows beyond just your billable hours.
Leadership and Team Challenges
Hiring, training, and leading a team is a constant struggle, and many lawyers feel like they’re carrying the entire firm on their back. We help you build a strong team culture, delegate effectively, and create a firm where everyone is aligned and accountable.
Lack of a Defined Brand and Market Position
If your firm doesn’t stand out, you’re forced to compete on price and hustle for every client. We help you build an authentic brand, establish authority, and position yourself as the go-to firm in your market.
Operational Inefficiencies and Wasted Time
Too much of your time is spent on manual tasks, outdated systems, and inefficient processes. We help you streamline operations, integrate better technology, and create workflows that eliminate waste and increase profitability.
Struggling to Sell and Convert Leads into Clients
Great lawyers don’t always make great salespeople. If your consultations aren’t turning into clients, you’re leaving money on the table. We teach you how to build trust, communicate your value, and close more high-quality clients with confidence.
Burnout and Lack of Work-Life Balance
You built your firm for freedom, but now it feels like a prison. Without a sustainable model, you risk exhaustion and losing your passion for the work. Our coaching helps you regain control, set boundaries, and create a firm that supports your life—not the other way around.